Derma Lab eyes opportunities in sensitive skin market, targets eczema and sun care for growth
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Derma Lab launched in 2020 and positioned itself as the ‘derma serum expert’ for Asian skin to meet the consumer demand for more doctor-led skin care products.
“There are many sensitive skin care brands out there that have been around longer than us. But we pride ourselves in the fact that we test on Asian skin. We have a 200-strong team strong team of R&D scientists that look after this brand and develop the products you see on the shelves here today,” said Joanne Tan, head of marketing and e-commerce, Wipro Consumer Care Singapore.
The company has since launched a range of serums for sensitive skin, including its latest Hydraceutic Pink Vitamin B12, which claims to boost the health of the skin barrier with Vitamin B12 and ceramides.
According to the firm, it has been clinically proven to increase moisture in the skin by 1.6 times and have a 24-hour moisturising effect.
In addition to its serums, the firm also launched Gentle Relief Cream which was designed for those who suffer from eczema.
Speaking to CosmeticsDesign-Asia, Tan said that while the company initially focused on skin care, it discovered a formula it believed could be beneficial for those who suffer from eczema.
The company conducted a study on over 100 individuals who were already using an eczema cream from another brand.
According to the results, 72% of participants agreed that Derma Lab’s Gentle Relief Cream was more effective than the current brands they were using. Furthermore, 77% said they would switch from their current product to Derma Lab’s.
“These were real people with eczema problems already using other products sold on the shelves here in the pharmacies. We are very happy with the results, and we will definitely do more to push this forward.”
Currently in this range, the brand offers a cream, lotion, and cleanser. The company has plans to expand the range in both face and body categories.
Furthermore, it has plans to develop and launch more sun care products after the Vitamin E Serum Sunscreen it launched in the second quarter of last year, which was well received for its lightweight texture
Tan told us that fans of the brand can expect around two to three more sun care this year.
Derma Lab is a spin-off from Bio-Essence, a Singapore-based cosmetics company owned by the Wipro Unza Group. It has a presence in Singapore, Malaysia, Hong Kong, and Taiwan.
In Singapore, it was exclusively available with health and beauty chain Watsons but has now expanded to FairPrice Supermarket outlets. It is also available online through Lazada and Shopee.
All its products feature the Derma Mimic Complex, which was co-developed with dermatologists.
According to the firm, it functions like natural skin lipids to effectively repair skin barrier damage. It also activates aquaporins for intensive hydration and boosts natural moisturising factors (NMF).
