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Grab it for $15 at Target.

One thing to know about me: I actually hate body lotion. As a child, I watched my mom put it on ritualistically after her morning shower, and I thought I should probably do this, too. The problem was I could never find a formula that absorbed quickly and wasn’t greasy or sticky, so I avoided using moisturizer for the last 20 years and just dealt with dry skin.

Since I love baths and use self-tanner weekly, I decided to try body lotion again to prolong my sun-kissed glow and rehydrate my skin. After all, I’m not getting any younger. Two years ago, I stumbled upon the answer to my prayers at Target: Being Frenshe’s Milky Hydrating Lotion, and I haven’t looked back since.

Being Frenshe Milky Hydrating Lotion

$15 at Target

You might be wondering why I would try another moisturizer if I loathe body lotion so much. The answer is simple: this feels nothing like a lotion but instead has the texture of a lightweight serum. It isn’t the least bit heavy on the skin and absorbs in seconds, leaving me with baby-soft skin. The vegan clean formula is infused with coconut oil, agave extract, and soothing essential oils, and my skin drinks it up instantaneously. I kissed goodbye to all the things I hated about ordinary body creams and, in the process, even noticed my eczema flare-ups lessened over time.

In addition to the serum’s unique texture, I have fallen in love with the cozy vanilla scent, so much so that I’ve purchased numerous other Being Frenshe products like the hand serum, which has a similar texture to the body lotion, the roll-on fragrance, and the body wash. To maximize the scent’s staying power, I use the body wash in the shower and apply the coinciding body lotion afterward.

One shopper agreed that the fragrance “lasts all day,” while another person who also had a hard time with body lotions said this one “provides long-acting moisture” and dries quickly. A third reviewer with sensitive skin called the formula “divine” and praised it for making their skin “feel and look good.” While I’m partial to the cashmere vanilla scent, the cream is also offered in lavender cloud, bergamot cedar, floral solar fleur, and citrus amber versions.

Grab your own Milky Hydrating Lotion exclusively at Target, and keep scrolling for my other favorite Being Frenshe finds.

Being Frenshe Renewing and Hydrating Body Wash

$11 at Target

Being Frenshe Glow On Roll-On Fragrance

$15 at Target

Being Frenshe Hydrating Hand Serum Lotion

$8 at Target

Being Frenshe Shea Butter With Jojoba and Radiance Oil

$17 at Target

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